The SaltyMF GOAT
The SaltyMF GOAT Podcast highlights engaging stories from entrepreneurs, athletes, artists, veterans, and others making an impact in their life. Each episode delves into the real and raw experiences of the guests, providing meaningful insights into their lives and journeys.
The Attitude Wears Well.
The SaltyMF GOAT
Charles Mayfield Founder of Farrow Skincare "Lard Help Us"
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The SaltyMF GOAT Podcast with Charles Mayfield founder of Farrow Skincare
Join the conversation as Brad Banyas of SaltyMF Enterprises talks with Charles Mayfield CEO and founder of Farrow Skincare all natural products.
Charles takes us on an amazing journey as a former farmer and the history of regenerative farming and ultimately why he chose lard as the base for his skincare products. " Lard Help Us"
About Farrow Skincare:
A REVOLUTIONARY APPROACH TO SKINCARE
Farrow products are simple. Our ingredients are minimal. And our chemical-free formulations, based on traditional wisdom, work with nature (not against it) to support healthy, radiant skin.
Moms who value natural foods and products Love Farrow. They trust Farrow to soothe their children’s chapped, windburned, sunburned, or dry skin because the ingredients are toxin-free and extremely gentle.
https://farrow.life/
Try out Farrow Skincare Discount Code "SALTYMF"
*Everyone has a story to tell, it may not be perfect nor ideal, but it is Real. The Attitude Wears Well!
www.saltymf.com
Let's fing roll. Hey everybody, welcome back to the McCosney Studio here in FOCO, USA. You're listening to the Salty MF Goat. I'm Brad Banius. Today's guest is Charles Mayfield. He is the owner and CEO of a company called FerroLife. They're in the cosmetics kind of regenerative farming area. And he's going to tell you everything about why you shouldn't be using the pharmaceutical type cosmetics, but uh we we might get into some shit. So, first off, before I get started, uh you'll notice behind me the McBastard studio is being renovated. So we are we're in a kind of blank room, except our lovely lady on the surfboard. Uh Adnormous will be bringing in some just amazing design. So that'll be on our next podcast. Looking forward to it. But please, goat nation. Uh welcome Charles Mayfield. Welcome to the show, buddy. Good to be here. Yeah, man. It's awesome. Good to see you.
SPEAKER_00And good luck with the renovation.
SPEAKER_01Yeah, I thought I saw these uh glue strips on here with this. It's uh really exciting. But I've got John Belushi was behind you, so you're you're in good company. And then we've got a very nice looking young lady in a bikini underwater on a surfboard. So uh can you imagine making the normal house too? We had to improvise, bro.
SPEAKER_00Oh yeah. We did good, and I got all my I got all my salty swag?
SPEAKER_01Yeah, man. Swagged out, baby. Friggin' top notch here, bro. We don't we don't mess around. I appreciate it. So Charles and I, before we got, we were we were talking about our a little bit about our history, and we we got into moonshine and relatives that made moonshine, and and we were doing so. Today's thing's gonna be out about lard, fat, and moonshine, I guess. So I'm ready. I'm ready. So so so for the audience that does not know what feral life is, let's talk a little bit about it and then get into kind of you know, it's interesting because I know some of your story of how you got started and why you found it and all that good stuff. But uh tell everybody really about it, what it is, where they can go, because it's it's a good product. My wife, daughter-in-law have been using some of it. Um, they were just to give me some facial uh epidermis here or epidermis. Epidermis, yeah. Epidermis. So Charles told me my I had some blemishes on my my skin. So uh that was very hurtful. But uh but definitely try it out. So let's go, or I'm gonna be pontificating.
SPEAKER_00Okay, so yeah, Pharaoh is really an amalgamate, like I have a background in like cooking and and farming and nutrition and health and all of that. And it's it all sort of came together in 2019-20. Um when I when I what I tell people is I discovered that the lard works in mysterious ways. And so we really started a company for the puns. Uh we share a lot in that regard. Salty MF has got major pun potential. And so, yeah, I just I had uh what what I would call the most common acute skincare condition for folks like me. I got a really bad sunburn. And in an act of sort of desperation and curiosity, I had a jar of lard, rendered pig fat for your listeners that don't know. Had a jar of lard in the in the refrigerator that I was cooking with. And it's like, well, I'm this isn't gonna get any better by itself. And I live in a small town, you know, all the drugstores are closed. This was late at night and lathered up with it. And lo and behold, like a couple days later, the sunburn was gone. But I never and I never peeled. And that was really the huh. That's that's funny because you always, you know, you get burnt crisp.
SPEAKER_01It's like lip balm. You always get, you know, lips after you start using lip balm.
SPEAKER_00Yeah. So when that didn't happen, it was like, huh. And you know, I I knew nothing about skincare. I still know this much about skincare. In fact, I think that's I think that's one of the more redeeming things about our brand and company is like we're we don't come from you know big pharma, big dermatology, big aesthetician world. And uh yeah, so just started tinkering around with playing with recipes and making cream. And I was running a uh uh farming operation raising meat at the time. Yeah. And Atlanta was uh I spent 25 years in Atlanta, so it's it's really more my home than where I grew up in East Tennessee, which I I've moved back to. But yeah, I came to Atlanta in '92, uh graduated from tech in 97 and stayed until 2016, 17.
SPEAKER_01So um Yeah, so you're you're a local, so just really just curious. East Tennessee, where you from the area you're at now? Yeah.
SPEAKER_00Okay. Yeah. Little town called Athens. So yeah, I grew up in a town called Athens. Yeah. Spent my days in Atlanta telling, you know, where are you from? Athens. Athens, Georgia. Yeah. Don't like Athens, Georgia.
SPEAKER_01Yeah. No, I've been by many times when I went to Tennessee for a while. And then, you know, my mom's uh side of the family is from uh East Tennessee.
SPEAKER_00Yep. Go DB Indians. So we uh we have our own exit off the interstate and everything. I saw it, man. It's quite fancy, quite a metropolis, the friendly city of Athens, Tennessee. And so uh, but yeah, just um sort of I I was grunt raising meat and I had food drops in Atlanta. I had a monthly food drop down here. I'd drop food in Midtown over uh Highlands. Uh we had one drop up in Ball Ground, Smyrna, and so you know, people order, I'd raise it and bring it down. And so I started making creams after I tinkered around with it, just making samples and bringing them to everybody. And you know, a year and a half later, everybody's like, that stuff works really well. And so we that's awesome.
SPEAKER_01I mean, that's um, you were in the regenerative farming kind of arena, yeah. Yeah, and so I mean it wasn't like it were totally foreign to you.
SPEAKER_00I mean, it's like well, and and our product doesn't exist without raising a healthy, happy animal. That's um it's it's it's one of the tenets. I really appreciate you bringing that up in sort of the intro. Is we are a skincare company and skincare brand, but one of our major pushes is make is educating the consumer about you know how how animals should be raised, not only as a food source, right? But oh, by the way, this byproducts.
SPEAKER_01Oh my god, yeah.
SPEAKER_00Everything every well, I mean, everything 150 years ago was made out of animal fat. Everything.
SPEAKER_01Yeah, and I mean I think I think the the problem now is uh the everybody's on such a really good marketing and convincing people and with different scents and things like that, that I think makes it appear like it's maybe better for you or more healthy. But you know, when we were kids, I mean I the loaf uh the soap was made of like lard, I'm pretty sure. I mean, 100%, right? It's it's been that long, or maybe that I don't know. I I can remember at some point someone talking about it was lard soap, but yeah.
SPEAKER_00Well, I mean, if you if you let so we can dive into the history history real quick. So most soap at the turn of the century, and I'm I'm going back to turning.
SPEAKER_01I'm pretty old, by the way.
SPEAKER_00We're uh my birthday, I'm I'm turning the big 5-0 next week. So uh crazy. Well, you're sweet.
SPEAKER_02Yeah.
SPEAKER_00Um but so at the turn of the century, so 1899, turning over to the into the early 1900s, pre-industrial revolution, pre-refrigeration, pre-lots of stuff. There was uh most of the candles and soap in this country were made with tallow.
SPEAKER_01Okay.
SPEAKER_00Most of them. Lard was used, but lard was the preeminent cooking fat.
SPEAKER_01Right.
SPEAKER_00So if you were frying, baking, anything, um, you you used lard. In fact, uh Procter and Gamble, who brought us Crisco, which is yeah, you shouldn't eat, by the way. Crisco is dyed white because when they figured out how to hydrogenate cottonseed oil in 18 whatever, and started marketing it as a healthy cooking alternative fat, everyone cooked with lard. And so they they actually bleach Crisco white to so it looks like lard. Um interesting. Yeah, yeah. And then uh and and Crisco, this is uh this has been one of the more entertaining parts of this adventure for me, is like really diving into the history of where we come from on this stuff. And Chris Go was born out of the invention of electricity. So Procter and Gamble figured out how to make they so the lard and tallow industry started doing price fixing in the late 1800s and you know, righting their pricing.
SPEAKER_01Of course they did.
SPEAKER_00Procter and Gamble wanted to be the first company to make an individual bar of soap. Back then, they you, if you were a soap manufacturer, you'd make a brick of soap, yeah, and you'd sell it to the local general store, and they'd cut it into bars and sell it to the consumer. They wanted to make individual bars of soap, ivory soap.
SPEAKER_02Yeah.
SPEAKER_00At the same time they wanted to do that, there was a price fixing for ingredient, for their main ingredient, tallow and lard. And so they figured out that they could make cottonseed, they could make soap and candles out of cottonseed oil. So they scale up, buy a bunch of mills in Texas to make to cotton mills, to scale up their cottonseed oil capacity. Turn of the century, we invent electric we figure out electricity, the light bulb comes along, all of a sudden the candle market's not looking so hot.
SPEAKER_01Yeah.
SPEAKER_00And so what are we gonna do with all this excess, you know, cottonseed oil? Well, let's hydrogenate it and replace lard as a healthy and so skincare, you know, again, skincare is another really fascinating industry that has always existed.
SPEAKER_01Right.
SPEAKER_00You know, the human species has been fascinated with golden brown and lush, you know, illuminated skin for forever. Uh it was typically as an industry reserved for the elite because the ingredients historically were very hard to get a hold of, and this, that, and the other. And then I I would also make the argument the industry wasn't that big because most humans spent some considerable time on a weekly basis intimately involved with animal fat. Right. Because we were cooking with it. Yeah, you know, you were hunting, you were gathering, you were eviscerating and the animal fat.
SPEAKER_01You didn't go down to Kroger and get your bacon. So yeah.
SPEAKER_00So so the skincare industry has really grown, I would say, legitimately necessary as a few smaller and smaller percentage of general population of people have been we we've outsourced the butchering, we've outsourced the hunting, we've outsourced the all the all the direct contact with animal fat has been all been outsourced, you know.
SPEAKER_01Right.
SPEAKER_00Go to the grocery store and just pick it up, and yeah, there it is.
SPEAKER_01So, so other than like you you stumbled on it, which I really love, you really didn't stumble on it because you've been around the whole processing of of animals and stuff for a while, right? But you you you've you put this on instead of uh some kind of lotion, it helps your sunburn. You you don't peel, the light bulb goes off. I mean, your brand's pretty awesome. I mean, you've got a lot of different types of things. So, like how did you like you had to do some research? So, how did you know what you should start with or what you should try to compete in versus not doing it? And I've got a couple other things I'm just curious about because someone here is like in the olden days, you sing cooking with lard and hear that. No, no one, like, no one even what okay, yeah, whatever. You say, Oh, lard, what is that? Well, what do you mean? What's lord? Ooh, like the I see like that's gotta be some of that in today's society because they have no connection with what their grandma or great grandma are like, hey, it's it's what we do, right?
SPEAKER_00I so for starters, I think I'm a glutton for punishment, right? And so it's it's funny. So but so the crew that we because I I figured out the lard before I figured out the brand and all that fun stuff.
SPEAKER_01Your brand's awesome.
SPEAKER_00Oh, yeah, yeah. And so, but but the group that I used, our website and all that, is out of Atlanta. They're good longtime friend of mine, Holly. If you're listening, love you. Call it Holly. Uh Fresh Eggs. I'll give her a shout out, fresh eggs.com. I think is right. Anyway, Holly's helped build some websites for me, but she assembled a group of uh of folks to really help develop our brand. One of the earliest questions was Charles, do you really want to lead with like, do you want large, like, shouldn't we like, shouldn't this be like the really small print like ingredient over here? It's like, no. It's we have to lead with it. It was the farmer in me, right? It's like, I love this. Pigs are my favorite farm animal. They're like, they're jovial, they're they're an omnivore, so everything's a potential meal, so they're they're always curious, they're very smart. Lots of things about the pig I I absolutely love. And so it was like, shouldn't we hide this? Shouldn't we, you know, not lead with lard? And uh, and I was like, no, we it's the one thing that we're doing that no one else is doing. And so it's been a challenge, but I have fun with it. It's like people are, you want me to put what on my face? And I turned it around. I'm like, have you read the ingredients on what you're putting on your face now? And the answer is no.
SPEAKER_01No, they haven't. But the the packaging's great, and they've got some model that's never put it on her damn face in the world, but sitting there lying to the public about how great it is. And oh, you got the rate of this blemish right here, bullshit. So some you got, you can't believe you're Photoshop. Yeah.
SPEAKER_00So Photoshop is doing a lot for cosmetics these days.
SPEAKER_01Absolutely, it is. Absolutely. Well, I mean, tell me a little bit about um like what are your favorite products that you have right now, like that you that you use daily. Like sure. What do you like? Tell me.
SPEAKER_00So yeah, we're well, we're low in the SKU department. This is this is another thread you you you you teed up really nice, is you know, when we launched, like what do we what are we gonna bring to the market? And again, I think my I'll tell you a quick funny story. I have a good friend whose um wife at the time was uh a C-suite cosmetics person, right? Had been for decades, so very experienced. And so call her out, you know, hey, here's what I'm thinking about doing, blah, blah, blah, blah, blah. She said, uh her first question out of the gate was, what's the shelf life of your product? And I'm I'm 18 months into just tinkering with this stuff, right? So my my honest answer was, I don't know. But I said, But I've got some stuff that I've had in jars now for at least six months, and I crack it open and it's everything smells okay. And she goes, If you don't have a two-year shelf life, you don't have a cosmetics product. And I thought, you know, again, this is my idiocy. I'm like, well, if it doesn't spoil, you know, I tell people all the time, if it doesn't spoil, you shouldn't eat it.
SPEAKER_01Yeah.
SPEAKER_00Well, if it doesn't spoil, you shouldn't put it on your skin. And that's really, it was in making playing with the creams and having conversations with what I would call industry experts.
SPEAKER_01Right.
SPEAKER_00And it was, you know, when I, when I discovered that the lard worked in mysterious ways, my the next thing I did was I went to the Google and I DIY skin cream and I made a recipe that was, you know, water emulsified with fat. It was, I'll never forget the recipe. I think it was a Katie the Wellness Mama recipe, and it had coconut oil in it. Well, I just did a one-to-one substitution for lard in this recipe. And it was delightful. It was this amazing recipe of uh water, beeswax. There's your emulsifier. You have to, for folks, if you don't know, skincare is about fat. It's a fat-based industry, but they what they want to do is they take water and they emulsify it with the fat. Now, if you're lucky, the fat is of high quality, a coconut oil or a shea butter or some other form of fat. If you're unlucky, it's most likely a petroleum derivative or a seed oil or any of these other spin-off fats. Anyway, so I make this cream, luscious cream, until about six, seven days later, it turns black, goes rancid, like just stinks to high heaven, right? I'm like, what the hell? And so rather than go getting a degree in dermatology or aesthetician or anything or chemistry, I just decided at some point to remove the water. And so, what's the shelf life of our product? I don't know. I tell people six months. But but again, I'm I'm also having that conversation. Like, if if your skin's your largest organ, it eats things. You shouldn't be putting stuff on it that you that doesn't spoil. Right. Um and all of that's to say I am absolutely enjoying having the conversation around do you have any idea what you're putting on your skin and what it's doing to you?
SPEAKER_01Well, I mean, I think I think people don't because I don't think you get all the facts. And like I'm I'm really kind of um interested now in all this uh regenerative like farming. You know, we we're working with um carnivore snacks and they use um you know regenerative farming and they're real big on that and American-based farmers. And I'm just I'm kind of I'm kind of amazed because I I think like when people talk about natural or regenerative farm, I mean, this is the way it used to be, you know, before modern, you know, modern industrialization, right? And I I'm always just curious about like why some people don't get that. Like it's not new, right? I'm not trying to, it's not new.
SPEAKER_00Um, so well, I mean there are aspects of it that are new.
SPEAKER_01What are those aspects? So I want to educate.
SPEAKER_00Let me speak to that because I it's it's for me, it's the most exciting part of this regenerative agriculture piece. Is so so regenerative agriculture, I uh what does that mean? All right. First and foremost, to me, it means we're building soil. So if you look at natural systems, and the best example I can give for this is the corn belt in the United States of America. If you don't know the corn belt, which is heavily depleted topsoil now, but we're talking about a part of our country that was 15, 20 feet worth of topsoil that was built over millennia of herding herbivores, in this case bison, um, herding together. They're herd animals because you had, you know, lions, tigers, and bears off in the woods. So predators keep keep herding herbivores together. And they come through and they eat the grass and they poop and they pee and they leave. And then you had migratory birds coming in behind that to clean up. This is this is a natural system that over millennia builds soil. It's it's about decomposing, it's about turning lignified grass into organic matter and uh a cow's tummy can do that in 24 hours better than anything, or bison or anything like that. So, what we're trying to do is is is mimic that natural system. The exciting part about technology is we we have that in our, we have the technology now to manage these animals in a natural system type way. Because what's not here anymore? Well, the predators are gone.
SPEAKER_01Right.
SPEAKER_00Right? We, you know, we're every now and then we'll release some wolves, but but cows in a field have no predators.
SPEAKER_01Right.
SPEAKER_00Well, it was the predators in nature that kept those cows tightly bunched together and they would move together. So they never they never stayed in the same place all the time. And so the technology we had, you know, these these portable electronic energizers that carry a charge and lightweight fencing, and you know, these uh for for the pigs that I raise, you know, these portable, you know, very um robust feeders and waters that we can move around very easily because they're light, but when we fill them up, they're you know, the pigs don't destroy them. All of that stuff wraps up into our ability as the nurturer of this planet, right? You know, this, I mean, that I I think this has biblical underpinnings that no one can argue with. You know, we were here to we're here to manage this ecosystem.
SPEAKER_01Yeah.
SPEAKER_00We've done a poor job of it, but we had the capacity to do an amazing job of it. And that's been documented. The White Oak Pastures down in uh Bluffton, Georgia. If you haven't been down there, you should take the family down. Uh, great example polyface farms in Virginia. These are these are some places that are doing regenerative agriculture and soil building at the tip of the spear in terms of production and and and results. And so uh we have these amazing tools, and here here's the best part about it it's the solution to the problem.
SPEAKER_01Right.
SPEAKER_00Climate change. Everyone, you know, cow farts are ruining the world. Well, no. If you believe that shit, you know if you believe that, I got some, you know, what do they say? Uh oceanfront property in Arizona to sell you. Um well I'm I'm excited you guys are doing, you know, the carnivore snacks folks are out there beating the same drum I am. Yeah. Now they're doing it through food. I'm doing it through skincare. Ironically, we source uh our ingredients from the same spot over in North Carolina. Yeah, that's awesome. Yep. Joyce Farms is a fantastic outfit, um, which is cool. Yeah, raising raising food and byproducts uh in in the right way.
SPEAKER_01And so well, I mean, I think it makes sense. I think I think um the the the branding's awesome. I mean, the things that I've tried awesome. My daughter-in-law said the hand cream was good. So, I mean, it it's really what's the challenge for um you as a young brand, and you know, obviously, you know, it just depends on what your objectives are in life, right? Is your objective to kind of do what you're doing and spread the word and have a great product, or is it to be, you know, really big, you know, a big company? And if if your objectives are not to be a billion dollars in industry, I mean you still can make a huge impact just on educating people, like you said. I mean, you obviously have credibility around farming and what you've done. Like it's not like you have no credibility in in the kind of logistics of what we just you know uh said. So like what's your what's your law, what's your objective for it for Fair Life? What is it? Is it to educate people? Is it uh, you know, what is it?
SPEAKER_00Yeah, well, I mean, first and foremost, I think we're we're our company is around education.
SPEAKER_01Yeah.
SPEAKER_00Um, now that jumps over into nutrition and yeah, farming and animal husbandry and all that. I mean, but but at our at our core, we're an education skincare company. Right. And so I you know, I end up having multiple conversations to educate consumers about skincare and agriculture and all that, which I think is awesome. Thank you. Yeah, I I it's it's uh I enjoy it, and I and you know, at the end of the day, I think most brands, if they don't have an educational component built into them, you know, you're you're missing something.
SPEAKER_01Right. So well, some of them don't. Some of it, some of it's all all sex or all all looks or all vainess. So, and that works. That's a good, it's a good marketing place.
SPEAKER_00Absolutely. So we're trying to bring both, you know, like our products make you sexier, make you more more young looking, more handsome.
SPEAKER_01Well, I mean, check out my hands there.
SPEAKER_00Look how smoothly absolutely. Absolutely.
SPEAKER_01That's awesome.
SPEAKER_00So yeah. We're we're we're um, yes, I want to see the brand grow. I I'm being I'm I'm patient. I'm not I I mean, I really appreciate the opportunity to come on and talk to you.
SPEAKER_01Oh, you're hey, we're we're well, I mean you it's funny because when you that's the great thing about like a conversation, right? Uh I I knew some things about you. And you and I have talked maybe on and off for a month or so now. So it's not like we're we're not strangers by any means, but just the fact that you know you you basically were a farmer. You didn't really I didn't really know that about you. And you know, when it when the pieces come together, it makes sense why Pharaoh left Pharaoh life with starter, right? Yeah, you grab your coffee there, it makes sense, and it's a great story. So, and I mean we got to find a way to do some kind of moonshine thing as well.
SPEAKER_00So oh, we can figure that out. Fuel. We're not we're not, we're not, we're making fuel.
SPEAKER_01So your aspirations for the brand, obviously, you're you you're very knowledgeable, you know a lot about this, and you know, I love the brand. My kids love the brand, my wife loved the brand. You know, just whoever did your branding is awesome. I think you know, it's very clean, uh, very friendly, and I think it's perfect for. I mean, you're saying is Lard help us, is that right?
SPEAKER_00Lard, Lord help us, the Lard works in mysterious ways.
SPEAKER_01Just out here doing the Lard's work. It's just it's ingenious. And I thank you. If you're listening out there, you got you have to go to FaroLife and and try uh some of their products. I have um Charles Van Gracious Enough. We have a code uh that we'll put out uh after um in the notes, but do you remember the code? Salty MF. Absolutely remember the code. Here's a funny thing. Is it all caps or not?
SPEAKER_00Uh it doesn't matter. It doesn't matter. Salty MF. Salty MF. Saves you 15% off anything we got.
SPEAKER_01Man, salt and pork go together like you know, ham and eggs.
SPEAKER_00I did bring I brought you some of that prosciutto.
SPEAKER_01Oh, I know.
SPEAKER_00Oh, that's right. We brought him a special present. Yeah, we've had a uh a ham hanging for now four years. So this is like you know, fine-aged, you know, Spanish ham, but but uh but Tennessee style. Tennessee style got roots in Tennessee, so you know factoids like that also speak to you know our job is to honor and educate people about how amazing the pig is. As a I mean, I would I would argue this country would not be where it is were it not for high quality pork. Yeah, because you can salt it and pre-refrigeration, you know, it can it can it can be a viable food source for many, many years.
SPEAKER_01Oh, no doubt. Well, shit, you know, bacon, smoked bacon. I put bacon on anything. I'll put bacon, yeah, I'll put it in my bloody Marys, anything, man. It's good stuff.
SPEAKER_00You should.
SPEAKER_01I mean, it's good. I mean, I love it. I mean, you spend a life around that raising these animals, you know the animals, the byproduct side of it, you've created a cool ass, you know, really kind of cosmetics, mini cosmetics type company. I think it's awesome. I mean, I I'm gonna let you say whatever you want to say about because we haven't really talked a lot about the product itself and and what you're doing. And I don't want to push you to it, but I I kind of I want to promote it.
SPEAKER_00I'm I'm well let's have some fun from an educational way. Let's do that. So, what is a skincare juggernaut company, which by the way is the same as big pharma is the same as big food. If you if you look at the concentration of power in products, you know, we have this perception as consumers.
SPEAKER_01Just kidding, yeah. Let's stir the shit here. No, no, I'm that's what I'm talking about. Let's go. All right.
SPEAKER_00So you a consumer has the perception of choice, right? If you go to a CVS or a pharmaceutical, you know, go to a pharmacy tomorrow, walk through the skincare section, go to a belt, you know, a mall, go anywhere, look at look at look at the skincare. You've got millions of choices. AM cream, night cream, upper eye, lower eye cream. You know, I mean, you've got you've got a specific product for a gazillion different things. You've got that, then you've got brands galore. These are all every all of them are effectively owned by four, five, six companies. Uh, and and those companies often are either big food or big pharma, or in many cases both. Procter and Gamble as a great example, stretches across food and cosmetics and pharma and all that. And so we've got this perception of choice. Um, the ingredients used in these products are absolutely horrid. The preeminent Consumer Protection Act for skincare is called the Food and Cosmetics Act of 1938. It was written in 1938, which, by the way, coincidentally, is the same year that the American Academy of Dermatology was founded. Interesting. Largest and oldest dermatological um accreditation institute in the country. Uh, 27 corporate sponsors, all big pharma, by the way. Um and so I if it if it wasn't true, I couldn't say it. Or look it up yourself. Um anyway, so we've got we've got all of that, and here I am with four SKUs. You know, I have I have uh a body cream, our our skin food. So here are our four products. Skin food that comes scented and unscented, face food that comes scented and unscented. We have a sublingual CBD elixir, uh uh that we're so we're promoting sort of the benefits of canannabidiol, that's a hemp plant derivative, for those that don't know, uh, through the lens of skincare. Lowers inflammation, reduces anxiety, helps you sleep, all those things promote optimal skin. And then we our newest product, the Epidermis. Uh, you know, if you want an epidermis, then you should use Epidermis.
SPEAKER_01Epidermis.
SPEAKER_00I mean, the whole product line is a pun, you know? I mean, why not? So that was our that's our newest product. We launched it last spring, and it was it was answering a consumer question, which was I've got these nice, you've seen our jars, you know, we do this really high-end bathroom, kitchen, countertop product. You know, we're we're compete, I want to compete uh in the luxurious side of skincare.
SPEAKER_01Right.
SPEAKER_00Right. And so that's where we started, but like literally out of the gate, the question was when are you gonna have a product that I can pack in my purse that that travels more friendly? And so we we we launched Epicdermas last fall, but just four skews, right? And so the the question is, well, what do I use the product for? Your skin. You feed your skin, it's to nourish your skin. I know, but but for what?
SPEAKER_01Well, do you have the lotion on the skin?
SPEAKER_00Yeah, oh yeah, oh now we're gonna have some fun. Now we're gonna have some fun. But but but the reality is everyone's been psyoped into well, you need a different cream for the morning and night. You need a different if your skin's dry, oh, use this. Is your skin red? Oh, use this.
SPEAKER_01And it's like that that's called maximizing your revenue per customer. For sure. And that that's that's great in business and everything, but like it is, it's it's your, I mean, I think like I see people put all this stuff, I don't, I really don't. My skin might look terrible, terrible. I have no idea, but I just don't use a lot of type stuff like that. Because I mean, to be honest with you, I you know, I I don't know. I just like I don't know. You how would you go in, like go in and know which skin cream, right? Just like you said, you went into Walmart or wherever you went, uh Belks or whatever you went, and literally no. I'm gonna want something that has it uh not a ton of acidic stuff or whatever the ingredients are. I'm gonna want something that I know is in lard to me. I mean, that make when you told me that, like, even though people like, oh wow, it kind of made sense, even though I don't know shit about cosmetics. I don't know anything about the butt like when you said that, I was like, yeah, that that I mean I make sense to me.
SPEAKER_00Did you hunt growing up? Deer, deer, yeah. Most hunters intuitively get what I'm talking about because they've been elbow deep in eviscerating a carcass, and your skin always feels great when you're done cleaning a deer. Uh you know, butchers. I don't I don't have to explain my product to a butcher or a hunter, uh, which is which is great. Yeah.
SPEAKER_01So yeah. So we need to find, all right, call out there to any women bow hunters or rifle hunters or anything outdoors, fishing, whatever you're doing, women hunters out there, let's step up and get you using Faro Life and let you, because you know you understand what's going on and you would believe it and use it. That's a call out to anybody who does it. You want to call anyone out that you hey man, this whatever's your show, bro. Well, and I'm just trying to help you out here.
SPEAKER_00I appreciate it. And and and buy some skin food for your man too.
SPEAKER_01So that old that old crusty bastard.
SPEAKER_00He needs it. I haven't had I haven't had razor burn in three years, which I haven't either. Well, you you're you're in a different boat than me, although I I'm pretty happy with my stash. Stash is a fairly new development. You got a good stash. Uh thank you. Thank you.
SPEAKER_01But yeah, say that say that about your um about basically razor burn. Because I mean, I like I hated, I really didn't like shaving because of that. I'd get razor all the time.
SPEAKER_00So in the skincare condition world, this is a good segue. In the skin care condition world, you have two predominant types of problems, acute and chronic. Right. I would say any burn, but most specifically razor burn, sunburn, and wind burn are probably your three most common acute skincare conditions. Right. If it's got anything to do with the skin being dry and burned, you're gonna want to try our product. Yeah, it is unbelievable. I have not had, again, some, you know, I'd get it right here on my Adam's Apple and you know, right along your collar line if you ever wore dress shirts and stuff like that.
SPEAKER_01That's because we're hairy, dude.
SPEAKER_00Well, fair enough. But eventually, you know, it's like, and you're right, you do you dread shaving. Yeah. Like you just dread it because you know it's coming. I haven't had that in three years, which is you know, for me, is fantastic. So think about the convenience of not having that. And so uh that's that's a big piece. And sunburn, windburn, same thing. Now, over here on the chronic side of the house, and and again, I get emails and calls all the time, eczema, psoriasis, chilitis, rosacea, all of these various chronic skin conditions. Uh, I always I I'm very transparent with people. There's two sides to that coin. Let's talk about what we can use topically. Our products are fantastic, but you also need to look under the carriage. What are you eating? You know, a lot of these fall under this autoimmune response, right?
SPEAKER_01It's not a cure all.
SPEAKER_00I mean, just it's not a cure-all, but but but again, go to your average everyday run-of-the-mill dermatologist or aesthetician. Are they talking about getting eight hours of sleep, hydrating, you know, eating real food, staying away from high, you know, high amounts of sugar intake, all these things that look to be causative in the underlying chronic skin care world.
SPEAKER_01Yeah.
SPEAKER_00And so if you're not willing to have the conversation with someone and say, hey, yeah, topically, our stuff's amazing. Yeah. It's it's amazing for two reasons. One is we're using fats that align with human biology more closely. You're not a coconut, I'm sorry. You're not an avocado. Well, I don't know. I've met a few avocado heads. Fair enough. Fair enough. But you know, and I'm not here like disparaging coconut oil or shea butter or any of these other things, but you're you're not a shea. You're a you're a monogastric omnivore, you're a mammal. And so let's use, let's use some mammalian fat to make your skin glow. So there's that piece. And then also, if you're dealing with a chronic, never really goes away skin condition, there are some underlying things that you should probably try to address if you want a long-term solution.
SPEAKER_01Yeah, obviously. I mean, yeah. I mean, look, no product in the world is gonna solve if you've got if you've got something really wrong with you other than on the skin condition outside, your diet, your stress, your whatever causes a lot of illnesses. So it can.
SPEAKER_00Yeah, you know, so although I will say, if you have a sunburn, window and razor burn. I got your product.
SPEAKER_01Yeah, that's right.
SPEAKER_00But yeah, I got your product.
SPEAKER_01That's not from you, uh, you know, eating two pounds of sugar a day and drinking Cokes.
SPEAKER_00And if you have a dog and you want your dog to love you more, oh yeah, put a little of our product on your on your skin.
SPEAKER_01So I'm I'm curious. Like, I I had scars on my hands from something. What have you ever tried to mess around like like just to keep like um like if you've had a scar or something's healing from stitches to use that?
SPEAKER_00Yep. I've I have a scar here and I have one on my belly from I had a splenectomy. It's a very old scar, 30 something years old.
SPEAKER_01But but yeah, I had a um I'm just curious because I'm looking at like logically, I'm thinking that as far as because they say, you know, use coconut oil, whatever, to do that, and everyone does it. I'm just curious, like if that from a healing scar would it, would it be any help to it?
SPEAKER_00Yes. Okay. I I've put our I've put our products in the hands of post-tattoo victims, which again is just a blemish on the skin. Yep, works amazingly. Um any scarring. It I have, I I did a I did a I documented this. This is maybe six months ago. I went in, I was in jujitsu class, and it was a gi class, and I got I got my hand pinned to my face. You know, if you've if you've done jujitsu, I'm a no-striped blue belt, so I'm way down in the pecking order. Anyway, I had long story short is I had my thumb, I was trying to pull my arm out, and my thumbnail just just tore the side of my head open, like you can't imagine. Well, so for six, seven days, I'm every day and I took pictures and videos, no scars.
SPEAKER_01Yeah, I was because it, I mean, I'm just thinking logically, obviously, I'm not a doctor, consult your doctor, but the reality of it is I would just think that would make sense as far as the animal fat from perspective.
SPEAKER_00So so our our glands, human skin glands, make sebum is the is the natural oil that humans produce in our glands. The closest exogenous substance on planet Earth to human sebum is lard. Wow. And so if you think about our skin's a lock, this is the key kind of conversation. And so when it comes to wound healing or scar healing, you know, all you're trying to do is not get in the way of that process. And and candidly, most creams, because of the nature of the ingredients and how they manufacture it and the shelf life, have have substances in there that don't agree with your biology.
SPEAKER_01Oh, yeah.
SPEAKER_00And so, you know, our stuff is amazing not only because of what's in it, smart large, but also what's not in it, which is just copious amounts of chemicals that you can't pronounce that help keep this product from going rancid on the shelf.
SPEAKER_01Yeah, I I I love it. I mean, I like I said, I I'm not going back. I want those women hunters, fishermen, outdoors. I want a challenge out there. I want them to step up. Well, and you know, I you need to start calling people out, bro. You gotta call out? Oh, pick your famous woman hunter. I don't know.
SPEAKER_00Oh, there's some there's some uh there's some gals doing it right in the in the social media female hunter. Yeah, I forget who I'm who I follow now. A couple of them.
SPEAKER_01Well, I I mean it to me, even like there's so many, there's so many kind of downstream like avenues or sub like categories to go after that I think it makes a lot of sense. So I'm I I want to put a salty twist to it. I want to see what I'm gonna do for the for the sunburn. We're gonna have the salty MF, right? I'm ready. The salty MF Feral Life Sunburn Cream.
SPEAKER_00I'm I'm ready.
SPEAKER_01I mean, it may be edgy. The packaging is gonna be a little, we don't offend anybody, but uh well, we actually do, but um well we're we're already working on some other um lubricating products too that uh that I think you should have a direct direct involvement with the colour.
SPEAKER_00I mean if we're if we need to talk offline branding, let's let's hit it hard. Yeah, we'll talk offline, but we're in definitely. Yeah, yeah, yeah. Oh yeah. Because that's the most fun.
SPEAKER_01More fun to put in to pull out. I wore I wear this shirt for uh the tip of the day, the salty tip of the day. More fun to put in than pull out.
SPEAKER_00But um, yeah, I think the stars are aligning right now.
SPEAKER_01You know what? Hey, look, we're in anything that's fun. You're a good person. I I your history, I love anybody that actually can back and understands what they're doing. And I I mean, what hell, you you you raised pigs. You found pigs. So the so the you've been in that shit. You sold you've been in that whole regenerative farming thing. I mean, chat, I'm in. We need to kick you up with uh carnivore snacks.
SPEAKER_00We need to figure out how to I talked to Brian uh not not too long ago. Um, I see them, so we we conference in the same circle. So there's a there's an awesome, actually, it'd be fun for y'all to come out for this. Um it's uh hack your health is the name of it now. It was formerly called KetoCon. It's a big health hacking conference in Austin. You've been to Austin?
SPEAKER_01I have a long time ago.
SPEAKER_00Okay. It it's worth going back. Yeah.
SPEAKER_01Um like the the bar scene and really cool.
SPEAKER_00Lots of lots of cool stuff going on uh in Austin. But but I'll run into them there, uh West Nair. You know, again, we're we're we end up in a lot of the same circles just. Regenerative ag.
unknownYeah.
SPEAKER_00Well, and they're they're crushing it. Yeah, they're doing such a great job.
SPEAKER_01And then also, you know, we had Rob Kane on. I think that's maybe how that's how we met. Yeah, we got introduced um with um Baja Salt Company. Definitely want to do some stuff with them. But it's it's it's really it's really neat to when you kind of start to run in all these kind of entrepreneurial companies, really getting started, doing some cool things against kind of the the big pharmaceuticals or the big food manufacturers. And I mean shit, that's that's what we like. And at that, um, since since uh Schumer is trying to get rid of the zins in the world and tell people what they can do, I'm gonna put in a Schumer right here on the show for everybody. Here we go. There you go. I love it. That's what I think about. Put a put a uppy decky Schumer. But anyways, people trying to tell individuals what they can do and what they can't do. I I love I love your passion for it. You're gonna be a success. We I want to do some fun stuff with you, like even on a some kind of co-brand. Let's we'll figure it out.
SPEAKER_00Oh, we're gonna we're gonna have a lot of fun together.
SPEAKER_01I don't know if I want any any weird dudes rubbing oil all over them stuff. So really think.
SPEAKER_00No, well, I I need your help building a a uh a team of of successful brand ambassadors. Um do you remember the movie Rush Hour?
SPEAKER_01Yeah, with Chris Tucker. Oh yeah, hilarious.
SPEAKER_00So one of the greatest lines in that movie is uh he he his character meets Heather Locklear for the first time, and of course, Heather is as iconic as they come, and he looks at her and he goes, fat. And uh and she's offended, you know, and she's like, PHAT, pretty hot and tempting. I want to come up with a fat divas, yeah, group of brand ambassadors, PHAT, because our product makes you pretty hot and tempting.
SPEAKER_01Yeah, that's awesome.
SPEAKER_00So we need to do that. And yeah, yeah, I I think we've got I think we could have a lot of fun together. Yeah, um, I do want to see the brand grow. Yeah, it works. I'll stand by the efficacy of our product. And so I'm I'm okay being the world's greatest beauty secret that no one knows about for now.
SPEAKER_01Well, I mean, I think I think the fact is smart. You know, you've got you got you know, you you kind of live or die by you know key key products, key skews, anyways, right? I eat saying skews, but I mean people get started, and when we first started, there's like raisin brand cereal. There's only, you know, if I now there's you know thousands of type of cereal, right? But the point in that it it doesn't really matter. I mean, if if the product works for multiple things, so you said it's your skin. It's your skin. I mean, you you don't need an upper eye, lower eye, inside ear, right on your chin. I mean, it some of that shit's silly stuff. Well, I'm not personally I'm not a doctor now. Well, not a doctor. I recognize a registered doctor.
SPEAKER_00The skincare industry wants you to treat this differently than everything down here. And intuitively, that does make sense, right? I mean, we have a face product, and it's fantastic. It's formulated differently than our body product. It works great. I rarely use it because I just personally use our body product on my face. But I also know that consumers some want to specifically want that facial product, right? Beyond that, I'm like facial AM versus facial PM cream. Like, no. I I got that's that's a conversation I'm not willing to T IDs, yeah.
SPEAKER_01T-shirt ideas, but anyway.
SPEAKER_00Oh, wonderful. Wonderful. Well, we've only got one t-shirt. It's the Lard works in mysterious ways, but I but uh everybody.
unknownThere we go.
SPEAKER_00There you go.
SPEAKER_01Powered by Smart Lard.
SPEAKER_00That's right.
SPEAKER_01So that's awesome. I'll I'll wear it with pride.
SPEAKER_00Absolutely.
SPEAKER_01Well, in closing, like what what else would you like? First of all, we need to tell the audience where to go, how how to get the how to get you know the skincare um products you have. Um let's do it. Where I mean, where to go, how to get it. So you guys are only online. Are you in? Are you trying to go into retail right now or not? I know we we don't, like Salty does not. Yep. We're not in retail, and there's reasons why we don't want to do that, but we we're having conversations along going into retail.
SPEAKER_00Um, I'm exploring some some formulations that might be able to extend to shelf life. You know, retail's tough if you've if you've got a six-month shelf life.
SPEAKER_01Yeah, it is.
SPEAKER_00And so um, well, to answer your first question, farrow.faro w dot life is our website. So that's the best place to go. We've got social media. Uh you can you can find our Instagram page and all that from the website. So I'll just I'll give that uh address. We're having conversations about brick and mortar, about wholesale, but right now my focus is going direct to consumer. You know, we're still a very much a mom and pop. And so I I'm okay with you know, yeah, just just that focus.
SPEAKER_01You know, and that's I mean, it you know, every every business typically, unless you know it's private equity funded or people kind of merged some companies together and really went after it. I mean, it has to start with an entrepreneur and their passion for something.
SPEAKER_00Yep. You know, we'll be there though. I think this year we'll be we'll we'll have some stores. I think we have we're having some conversations. So I I believe that there will be that will come a point in 2024 where you can potentially product purchase a product of ours on a shelf in certain stores.
SPEAKER_01Well, I mean, when you told me you they they graciously sent um my wife and daughter-in-law some some product, and I mean it it was quick anyways. I mean, I don't got it as soon as you said, hey, we're sending you stuff. Uh, the packaging, everything was awesome. Came the the nice touch you guys have on the handwritten notes is um I like that. I mean, I to me that means something more than whatever. You know, we do that with Salty. Everybody gets a personalized note when they buy something from it, may not come in the package, but they'll get a note a week later. And I can't tell you how many hundreds of people have said, you know, that's awesome. I really, I like I appreciate someone took the time to do that. And uh, I think it matters. I mean, people should buy from local people that they know and are good damn people and then know what they do. What you know, you know what you're doing, you've been in this. You've you've been whether you're doing this skincare, you've been in around it for 20-something years. It's not like me all of a sudden say, I'm gonna go do this skincare. I don't know shit about it, right? I I think you've done a good job. I love the brand. I'd love to do some more stuff with you. Uh, just just co-branding your fun. It's it's fun. Agreed. And people, you know, only only good things can come out of it. You know, we're we know we know what the products are, 100% natural. It's not, you know, we're not dumping chemicals and things in there and mixing it out in the back of a barrel. So what would you like to tell our audience that has been listening, you know, to us? Um like anything you want to tell them?
SPEAKER_00You you you won't be upset trying our products. Right. They they they work for a million different things. We appreciate the support.
SPEAKER_01Oh, I love it.
SPEAKER_00Uh we're we're we're a we're a young brand. I love it. And and we're having we're trying to have as much fun and educate the consumer as much as possible all along the way. And so, you know, that's when it takes off, though.
SPEAKER_01I mean, that's you find one person that really believes and understands what you're doing and really likes it and promotes it. And that's that's how brands like even like Salty and Feral Life and probably even carnivore snacks, they've been around now, they're exploding. But like, that's how it starts. Try this meat chip thing, like, you know, protein, it's good for you. What? I mean, that's how it starts. That's how you help entrepreneurs um get started by helping them promote it if you love the brand and talking about it, you know, tweeting about it, you know, Instagram, tagging. That really helps small businesses, as we know, from a salty perspective. Now, user-generated stuff that people really love our brand, top notch. I mean, anything we can do from a marketing side or advertising side, I'd rather have a happy customer that likes what we're about, believes in what we're doing, than pay an ad agency a lot of money to come up with some cool saying, right? I mean, it I just I just I think I call out to everybody out there that's doing the work, has ideas, building products. Let's fucking go. Let's do it. Let's do it. I definitely want to do a co-brand with you. Oh, we'll have some fun. So yeah. Also, so um to the listening on the show today, remember, uh pharaoh.life, uh, if you use Salt EMF, baby, you're getting a discount out there. So definitely uh give it a try. Give one of the one of the four SKUs a try. And, you know, if you're if you're win now, if everybody's getting Winburn, I need to take this up to uh Beach Mountain. We're gonna snowboarding up there. Yep. We'll we'll definitely use it.
SPEAKER_00Yep. We've got a great testimonial from uh some some young daughters of a good friend of mine, Winburne, you know, from a skiing trip.
SPEAKER_01Skiing, yeah.
SPEAKER_00And uh, you know.
SPEAKER_01Yeah, we got that, we gotta get the ski the skiing pig. The snowboarding pig.
SPEAKER_00I I'm telling you, we've got your your goat and my pig need to hang out a lot more.
SPEAKER_01Definitely.
SPEAKER_00That's definitely I think they would be fast friends.
SPEAKER_01I I I love I love the product side of this. Um, even like a Baja Salt Company call out to those guys. I've been using like they have this saline that you just put in your water. And I I've been, you know, I'd make I get cramps in the middle of the night, you can't believe like in my legs, which you know, maybe I'm just old, but I literally, when I go to the gym, I put that in my water and I drink it. And like I haven't, like, I don't know, Rob was on our show uh four or five months ago, six months ago, whatever it was. And uh so Rob, if you're out there listening, brother, yeah, I I I put that in my water when I go to the gym and I it it works. I don't know anything about you know what it's doing to me inside and all the good things about it. I'm a simple man, but uh shit, it works. It's just so cool.
SPEAKER_00Well, his interview with you is great. You know, again, if you listen to the what they say, they say avoid salt.
SPEAKER_01Yeah.
SPEAKER_00Table salt, they say avoid salt. They don't even they so table salt's over here, yeah, Baja Gold's over here, bro. And so, you know, it's like a lot of guys, I don't have skincare. Yeah, I don't need skincare. Well, you have a skincare routine. Let's just talk about what you're using to put on your skin when you choose to do that.
SPEAKER_01And so I don't know if Wild Willies is listening out there, but you know, all that beard oil and uh kind of beard growth stuff. Maybe we need to we need to get Pharaoh.life out there and get something going for all the beard guys out there that are grooming the beards, you know? Little double up. Hint, hint. Hint, hint, warning. This is a hint. Well, it I've enjoyed having you, brother. I mean, you're welcome here anytime. If you're traveling back and forth from East Tennessee to Atlanta, you're brother. So we we are gonna talk about that, those that moonshine, what do we call it? You couldn't say not allowed to say moonshine. What were you saying? Fuel. Fuel. We're making we can talk about how to make fuel. Mental fuel. That that'll be our that'll be our.
SPEAKER_00I think you can I think you can make up to 10 gallons of fuel for personal use, depending on the state you live in.
SPEAKER_01So next next Saturday we can start making some personal fuel. Man, that's awesome. Well, you're you're a good person, and and I love the energy and I love the brand. Check it out, pharaoh.life out there, Salt Nation. Uh, anything closing to the to the crew while we're I just thank you.
SPEAKER_00I mean, this has really been a joy for me. I I always I I like talking in person. You know, I've been on a couple podcasts before, and a lot of them are virtual, but be it being able to come in studio. I love your studio. Yeah, I can't wait. I'm gonna have to come back when you get all the digs going.
SPEAKER_01Yeah, it's so yeah, the digs. I mean, I'm telling you, goat nation out there, it is pretty badass. And really special thanks to Ad Normous Mark Rowe out there. Um, when he came in, Mark does a lot of good stuff out there. He he wraps uh the SPM buses, game day. He does some really cool stuff. And I we could not have picked a better person uh to redesign our studio. So right now it's kind of in in shambles, but uh it's it's just gonna be amazing. So tune in. I think I think we're two weeks out, but we'll we'll do a big launch on it, and we'll have to have you come down. So I think we uh we've got a pretty big space out here for the building. I think we're probably gonna do a um a block party this summer. So I'll have to have you back down, have some bands. We call those gathering lathers. Gathers and lathers.
SPEAKER_00So I'll bring down the latter.
SPEAKER_01Yeah, it'll be sun. We'll put on that out, but that's gonna be fun. So uh uh also a call out uh to Italian village over there. Uh, we're gonna do something in the uh spring over there. We're gonna have a block party over um over locally to us. So special call out to them. We really appreciate them. So Salty Nation. Uh, we we were talking to Charles Mayfield today. He's the founder of Farrow.life. Um, check them out. Um, they've got some great products. Uh give it a try. Looking out there for those women hunters, outdoors, hikers. Uh, challenge you to try to take it, take a look, and uh we'll we'll send our video crew to sit down and talk with you about your experience personally, no matter where you are. So hopefully you're in like New Zealand or some cool place like that hunting red stag. Uh, but if um if not, it's cool. You can be a deer hunter if you're but that's all of the day, go nation. We really appreciate it. Let's go.
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